EVALUATION - How effective is the combination of your main and ancillary texts?

There is a clear and coherant link between our main task and my ancillary tasks. As well as recording in the studio, to give our video a mixture of a narrative and a perfomance from the band, we also took still images of the band playing. These images came in useful as we used them across our ancillary tasks. For instance, we took some individual shots of each band member and I used these on a page in my digipak (as shown below). I then watched the video and took some screen shots of the band shots of each person playing individually. This demonstrates that there is a link between our main task and my ancillary tasks. In addition, we all used studio images across our ancillary tasks, which creates a consistent link between all of our work.

Another link between our main task and ancillary tasks is that the grey colour of the background within the studio is enchanced in all of our print work. For instance, we chose to use a plain grey colour as the background across all of our ancillary tasks. This reflects the mood of the studio as the studio contains these colours within the setting. This element can also be extended across all of our ancillary tasks as we all use colours that coincide with the music video. For instance, we used the colour red throughout our ancillary tasks as it stands out on the page, much like how the girls red coat stands out amongst the crowd in our music video. On my magazine cover I used the colour red on my main coverlines which can be related to the girls red coat. Therefore our ancillary tasks link back to our main task.

Also, the colours used within our music video are set in dark/dull locations which reflects the house style and colour scheme of our ancilalry tasks. For example, the background within the shot of the girl standing alone in Trafalgar Square consists of dark grey, creams, stone and concrete textures which reflects. It also reflects the mood of the song as being dark and lonely. Other examples of how the dark colour scheme matches the dark locations used throughout the video is within the narrative when the girl wakes up and her room is black and white. We chose this bedroom to set as the girls room as we felt that the plain colours and then emptiness of the room reflected the mood of the video.

The mise-en-scene across both the music video and the ancillary tasks reinforce the alternative rock genre. For instance, the clothing that the models are wearing are appropriate and suit the genre. The main girl is wearing a tartan shirt and a black skirt and black tights. As well as being of the indie style, these colours match the house style of our ancillary products. This is another example of how there is a clear link between both tasks.

Within our ancillary tasks our colour scheme was similar to this as the three main colours we used were grey, black and white. However, the red coat is a bright colour which symbolises that whilst the girl is surrounded by dark and gloomy locations, she still remains positive and upbeat throughout the story which links to how she finds somebody in the end. This shows that there is a clear link between our main task and our ancillary tasks, as both tasks incorporate many dark colours but they each only include one bright colour - red. Therefore, the house style of our ancillary tasks is clear and consistent which the audience can relate to our main task with.

Having a clear house style benefitted the consistency of our group work, as the audience would be able to identify the fact that our digipak and website linked together. For instance, both products share the same main colours of grey, black, white and red. This colour scheme has been reinforced on each web page with the grey border, black background, white and red text. Both products use the same font and sizes with stroke around certain text boxes and uses images that relate to the information on the page. If they did not share the same colours the house style would not be consistent and it would make the overall representation of the products look unprofessional and unrelated.

Website

Magazine Cover