EVALUATION - What have you learned from your audience feedback?

Gaining audience feedback was useful as it allowed us to make some improvements to our work. After our work was submitted we gained further audience feedback to find out whether or not our target audience enjoyed our work. From showing our music video to some members of the target audience age group, I learnt that there were many factors of our video that the audience enjoyed. From the feedback from the first person I interviewed, I learnt that  the locations used and the wide variety of band shots were very popular. I also found out that the concept of the narrative was understood easily and reflected the lyrics well. A main feature that received positive feedback was the time lapse shot in Trafalgar Square as the audience felt that this idea was original and that it was useful in telling the story of the girl feeling alone. This is due to the editing and speed of of the shot which emphasises how lonely the girl is until she finds somebody. The second interview highlighted other aspects of our music video that the audience enjoyed. These factors included the style of the video being very similar to that of an official music video that would be shown on a popular music channel such as MTV. Another feature that received positive feedback was of the band shots being set in a real studio. This is because they audience felt as though the band looked realistic and looked like an actual band. All of the feedback we gained was very useful as it shows that our target audience enjoyed the chosen song as well as the narrative and performance that goes with it. It also shows that our video was very successful in conforming to real life conventions of a real life music video.